FC Richmond is thrilled to announce an excellent addition to our recreational soccer staff. We have partnered with Soccer Management Company (SMC) to elevate our long-standing recreational soccer program, bringing new energy, organization, and opportunities to players and families across the Richmond community. This partnership marks an exciting step forward in FC Richmond’s mission to provide a fun, inclusive, and developmentally focused soccer experience for players of all ages and skill levels.

With a proven track record of managing successful soccer events and programs nationwide, SMC will bring operational expertise and event management resources to enhance the structure, communication, and overall player experience within FC Richmond’s recreational division. Through this collaboration, the club aims to streamline registration, improve league operations, and offer more dynamic programming that keeps players engaged and growing in the game. Steve Lovgren, owner of Soccer Management Company, brings a deep and personal connection to FC Richmond. He coached within the club for 10 years at the Magic/Mystx, PDP, and Recreational levels, and his four daughters grew up in the program, competing at FC Richmond’s highest levels. His long-standing ties to the club further strengthen the foundation of this partnership.

“FC Richmond has a proud history of serving our local soccer community, and partnering with Soccer Management Company allows us to strengthen that commitment,” said Trip Ellis. “SMC’s experience and support will help us provide a more enjoyable and seamless experience for families, while continuing to uphold the values and community spirit that make FC Richmond special.”

SMC oversight of the FC Richmond Recreational Program will be handled by John Allison and Jett Daum, working directly with FC Richmond Recreational Director, Lester Dewee. With over 18 years of combined experience in youth soccer program management and tournament/event operations, John and Jett are excited to be working with the FC Richmond Staff to serve the FC Richmond Recreational Families and Communities. Moving into 2026 for the Winter Recreational Futsal and Spring Recreation seasons, families can expect to be working with Jett Daum on all Administrative aspects of FC Richmond Recreational Soccer.

FC Richmond Recreational Soccer Management Team

Rec Director

Lester Dewee

recdirector@fcrichmond.com

• Player Development 
• Coaching Development 
• Community Enrichment

Jett Daum

recreation@fcrichmond.com

• Communication (Phone & Email) 
• Team Formation & Scheduling
• Program Development 

Admin Support

John Allison

john@smcsoccer.com

ABOUT FC RICHMOND

Founded in 1985, FC Richmond is a full service youth soccer club. Today, FC Richmond serves over 3,000 youth players through its Recreation, Futures, Advanced Development and Travel soccer programs, remaining true to the high standards that have shaped thousands of players over four decades.

ABOUT SOCCER MANAGEMENT COMPANY

In 2025, Soccer Management Company will oversee and collaborate on more than 50 events across 17 states, serving over 9000 teams. SMC takes it all on - from strategic YOY growth planning, team and vendor management, registration oversight, marketing & lead generation, and on the ground event operations.